Factors affecting the securities investment decision of Gen Z in HCMC

Abstract:

The growing number of young people of Generation Z (generation that is technologically knowledgeable and sensitive to information) who are conscious of investment among themselves is a preferred market compared to other markets. The purpose of this study was to identify the factors and their impact on Generation Z’s stock investment decisions in Ho Chi Minh City. The purpose of this study is to determine the influencing factors and their influence on the stock investment decision of Generation Z in Ho Chi Minh City. The study uses the combined method of principal component analysis (CPA) and multi- layer straight-forward network structure (MLP: Multi Layer Perceptron). The analysis results identify 5 factors affecting the stock investment decision of Gen Z in Ho Chi Minh City, in order, including: Risk perception factor, Crowd psychology factor, Financial knowledge factor Investment excitement factor, Trading system factor.