The solutions to improve CSR activities for Vietnam enterprises: Evidence from Ho Chi Minh City Power Corporation (EVNHCMC)

Abstract:

CSR activities are very important not only to generate stakeholder attitudes and behaviors but also, over the long run, to build corporate/brand image, strengthen stakeholder–company relationships, and enhance stakeholders’ advocacy behaviors for the enterprises. By analyzing the company’s current situation, managerial implementations are proposed, including in terms of CSR activities improvement via Website quality such as Customer-centric website design, Efficient current website management, regular updating of the latest information, Social network, and Customer centricity solutions by Customer Support Service Level Agreement (SLA), Organizing seminars, reality shows, expert’s advice in the electricity industry to raise customer awareness, customer responsibility in saving energy for sustainable development.