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Issue 89 July & August 2026
Gen Z Adoption of AI Virtual Assistants for Personalized Shopping: Motivations and Barriers in Ho Chi Minh City
Vo The Sinh*, Ho Gia Nhu, Ly Kien Van & Nguyen Tran Lam Tu
Page: 1-10
PDF
The Carbon Border Adjustment Mechanism and the Adaptive Capacity of Vietnamese Export Enterprises: Empirical Overview and Policy Recommendations
Tang My Sang & Tang My Ha*
Page: 11-19
PDF
How Consumer Participation Shapes Hot and Cold Engagement among Generation Z on Facebook?
Nguyen Thuy Linh & Tran Cong Duc*
Page: 20-30
PDF
The Gamble of Blind Boxes: How Curiosity and Social Value Drive Impulsive Buying and Depression
Quynh Le Dung Nguyen, Thu Nhat Anh Tran, Trung Thanh Nguyen, Anh Thi Ngoc Nguyen, Ha Thai Luong & Mai Hong Nguyen*
Page: 31-39
PDF
Green Consumption Trends and Challenges for Retail Businesses in Ho Chi Minh City
Nguyen Quang Trung
Page: 40-47
PDF
Building Trust to Drive Purchase: Key Factors in Vietnamese Livestream Commerce
Ly Dan Thanh*, Ngo Van Nhat, Dao Tra My, Phung Ngoc Bao Chau & Nguyen Pham Hong Ngoc
Page: 48-58
PDF
Factors Influencing Electric Motorcycle Purchase Intention among Young Consumers in Ho Chi Minh City: The Role of Policy and Barriers
Van Duc Son Ha*, Nguyen Thi Tra Thanh, Do Ha Vy & Ly Doan Duy Khanh
Page: 59-70
PDF
The Impact of Automation on Labor Market Transformation and Sustainable Development: Empirical Evidence from Vietnam
Nguyen Thi Hong Mai* & Le Cong Doan
Page: 71-79
PDF
Liquefied Natural Gas Economic Impacts on Green Supply Chains: A Bibliometric Review of Energy Journals and Towards a Green Economy
Ha Minh Hieu & Ho Thi Trang Nhung*
Page: 80-89
PDF
Developing Green Supply Chain Towards Sustainable Economic Development: Evidence from Vietnam’s Food Processing Industry
Nguyen Phuong Thao
Page: 90-97
PDF
Green Gamification as a Driver of Green Eating Intention: The Mediating Role of Green Brand Image
Van Duc Chi Vu
Page: 98-107
PDF
Macroeconomic Dynamics in Vietnam: Evidence from a Vector Autoregression Analysis of Money Supply, Inflation, Exchange Rate, Unemployment, and Oil Prices
Ngo Ha My Thanh, Lai Hao Nhi, Dang Quan Tri, Nguyen Thanh Luan & Phan Cong Thao Tien*
Page: 108-118
PDF
Social Media’s Impact on Green E-commerce in Vietnam: A Reciprocity Theory Perspective
Nguyen Tan Hiep, Nguyen Thai Dung & Duong The Duy*
Page: 119-129
PDF
Đang tải...
Ho Chi Minh City University of Economics and Finance - UEF
License No. 563/GP-BTTTT. Issued on 22nd November 2022
Address: 141-145 Dien Bien Phu, Gia Dinh Ward, Ho Chi Minh City
Telephone: +84 818 437 136
Email: jdi@uef.edu.vn