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The Impact of AI Chatbot and Brand Personality on Gen Z Consumer Behavior in Vietnamese SMEs
Vuong Gia Ky Nam*, Nguyen Chau Thien Kim, Bui Yen Linh, Nguyen Lam Cat Tuong & Vu Khac Trong
PDF | DOI: https://doi.org/10.61602/jdi.2025.81.14
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