Agricultural products “go online”: What determines Vietnamese consumers’ purchase intentions on e-commerce platforms?

Lam Thanh Phi Quynh, Nguyen Minh Anh, Duong Huynh Duyen, Nguyen Bach Vinh Lan, Nguyen Tan Dung

Publication date: 2026

Keywords: E-commerce; Purchase intention for agricultural products; Agricultural product distribution channel; Customer experience

Abstract: