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The Impact of Greenwashing in Marketing: A Bibliometric and Systematic Review (2015–2025)

Nguyen Thi Bich Ngoc, Truong Nguyen Thuy Ngan
Publication date: 2026
DOI: https://doi.org/10.61602/jdi.2026.87.08
Keywords: Bibliometric analysis; green marketing; greenwashing; sustainable development; systematic review

Abstract:

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