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Factors Influencing Online Purchase Behavior of Electronic Devices in Ho Chi Minh City: Applying TPB Theory and TAM Model

Nguyen Van Tam, Vo Thi Ha An
Publication date: 2026
DOI: https://doi.org/10.61602/jdi.2026.88.02
Keywords: TPB; TAM; risk perception; online purchasing behavior; electronics

Abstract:

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