The Gamble of Blind Boxes: How Curiosity and Social Value Drive Impulsive Buying and Depression

Quynh Le Dung Nguyen, Thu Nhat Anh Tran, Trung Thanh Nguyen, Anh Thi Ngoc Nguyen, Ha Thai Luong, Mai Hong Nguyen

Publication date: 2026

Keywords: blind box; curiosity; depression; impulsive purchase; social value

Abstract: