Mobile payment: the role of perceived ease of use, perceived usefulness, trust - Research in Khanh Hoa province

Abstract:

This study analyzes the impact of perception on the acceptance behavior of mobile payments, emphasizing that the per- ceived usefulness and perceived ease of use positively influence consumer trust, thereby promoting acceptance behavior. Trust plays a crucial mediating role, linking perception with usage behavior. By applying the Technology Acceptance Model (TAM), the study confirms the effectiveness of this model in enhancing trust and acceptance behavior towards mobile payment technology. The findings hold significant practical implications, providing a foundation for banks and electronic payment businesses in Khanh Hoa to develop marketing strategies aimed at strengthening trust and encourag- ing consumers to adopt modern payment services.