Factors affecting the domestic tourists’ decision to choose Ta Dung national park in Dak Nong Province

Abstract:

The purpose of the study is to determine and measure the influence of factors on the tourist’s decision to choose a travel destination in Ta Dung - Dak Nong National Park. Based on the theoretical basis and review of previous studies at domestic and abroad on the factors affecting the choice of destination, the author has built a research model to generate and develop research hypotheses. Besides, qualitative and quantitative research techniques such as group discussion, research results show that there are 5 factors including: Reasons to travel; Destination sights; Destination information; Travel experience; Infrastructure has a positive impact on the decision of domestic tourists to choose a travel destination in Ta Dung - Dak Nong National Park. On the basis of the research results, the next section will propose some managerial implications to make further improvement on the tourist’s decision of domestic tourists to choose a travel destination in Ta Dung - Dak Nong National Park in the future.