Green perceived value, green brand innovativeness and intention to use green technology vehicles

Abstract:

This study focuses on the analysis related to Green Perceived Value, Green Brand Innovativeness, Green Brand Satisfaction, Green Knowledge, Green Brand Loyalty. Based on background theories and inherited research, the study conducted a survey in HCMC and collected 202 valid assessment samples. Collected data after analyzing using SPSS and Smart PLS 4 showed that Green perceived value, Green brand innovativeness, Green brand satisfaction have a positive impact on Intention to order green technology vehicles. Furthermore, study has not found the impact of Green Knowledge and Green Brand Satisfaction. The study also proposes some appropriate implications to help managers adjust business strategies to promote the intention to place green technology vehicles as a sustainable transportation solution, minimizing negative human impacts on the environment.