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Green Gamification as a Driver of Green Eating Intention: The Mediating Role of Green Brand Image

Van Duc Chi Vu

Ngày xuất bản: 2026

DOI: 10.61602/jdi.2026.89.11

Từ khóa: Green Gamification; Plant-based meat alternatives; Green Brand Image; Green Eating Intention; APB framework

Tóm tắt:

Green Gamification as a Driver of Green Eating Intention: The Mediating Role of Green Brand Image